KickFlip, or KFP for short, is a seven-member group under JYP Entertainment consisting of the members Kyehoon, Amaru, Donghwa, Juwang, Minje, Keiju, and Donghyeon. The group was formed through the reality competition program Loud by SBS in collaboration with JYP. The group's name is derived from the skateboard trick of the same name, "Kickflip." On April 27, 2025, it was officially announced that the fandom name is "Kipfies".

On January 6, 2025, they released a pre-release single, “Umm Great,” ahead of their upcoming debut EP Flip it, Kick it! on January 20, 2025. The EP includes six tracks, including “Mama Said,” and addresses themes such as individuality and resistance against societal expectations. In general, the group stands for breaking free from conventions and setting new, personal impulses with their performances. The members cite Stray Kids as their major role models and aim to be active both as artists and songwriters like them. To achieve long-term success as a group, they place great importance on teamwork and communication among themselves.

The group already achieved great success with their debut EP: on the release day alone, over 240,000 copies were sold, and KickFlip reached number 1 on the Korean album charts. All songs also landed in the top 10 in China.