Baekhyun, a member of the renowned South Korean boy group EXO, took a significant step in his career by founding his own entertainment label, INB100, in June 2023. Along with his EXO bandmates Xiumin and Chen (as EXO-CBX), Baekhyun aims to explore new creative paths as both an artist and entrepreneur. Although the three members still maintain their contracts with SM Entertainment, INB100 was established as an independent platform, allowing them to manage their solo projects autonomously while EXO's group activities continue under SM.

In January 2024, Baekhyun kicked off his solo endeavors under INB100, releasing his fourth EP titled "Hello, World". The lead single, "Pineapple Slice", dropped on September 6, 2024, and quickly achieved impressive success, selling over 1 million copies within the first week. This release marked a major milestone in Baekhyun's career, showcasing his continued artistic growth.

In May 2024, INB100 was acquired by the music production company ONE HUNDRED, founded by the musician and producer MC Mong. Despite this acquisition, INB100 has remained independent, continuing to serve as a creative space for Baekhyun and his colleagues. This partnership has not changed Baekhyun's vision, which focuses on maintaining creative freedom and building his own identity as an artist and entrepreneur.

Baekhyun’s involvement in INB100 represents his determination to shape his career independently, allowing for greater artistic control and the potential to influence the K-Pop industry in a new and meaningful way.